Carlsberg introduces a unique concept to enjoy beer WITH your food and IN your food
Karen Anand, Gourmet Specialist and V. Shyam Sunder, Executive Chef, Novotel Convention Centre Hyderabad to display choicest Carlsberg integrated creations
Hyderabad, October 31, 2010: Committed to creating the finest dining experience for its consumers, Carlsberg today introduced the unique concept of Finest Sunday Brunches providing the people of Hyderabad the opportunity to enjoy the magic of Carlsberg beer as a key ingredient in their favorite recipes.
Supplementing Carlsberg’s association with food, Finest Sunday Brunches with Carlsberg has been introduced to promote the concept of having beer IN your food and WITH your food. The culinary celebrations began with an impressive launch party in Hyderabad today and will now tour other cities along with renowned gourmet specialist and food consultant Karen Anand through the festive months of October and November.
Said Ms Devapriya Khanna, Director Marketing, Carlsberg India: “To provide a unique and novel experience to its consumers, Carlsberg presents innovative recipes using Carlsberg beer as a key ingredient. Carlsberg Finest Sunday Brunches are an affirmation of the creative ways that Carlsberg can add flavour to the discerning palates of the people of Hyderabad.”
Rated as one of the best food consultants of the country, Karen Anand’s famous books includes “Food Lovers Guide to India and Nepal”, ‘The Food of India’, ‘Lean Cuisine Curries’ and ‘Creative Cooking for the City Couple’. In addition, she has recently completed a 12 book series entitled “Simple Cooking …” which has been nominated for the World Gourmand Awards in Paris.
According to Hemant Tenneti, Director Food & Beverage, Novotel Hyderabad Convention Centre, “It is a great opportunity for us to showcase our Sunday Brunch in a different light with Carlsberg and we are delighted to be associated with Carlsberg and Karen Anand”.
The launch party introduced guests to a delightful assortment of brunch menu integrating Carlsberg all malt super premium beer as a key ingredient. The displayed recipes from Chef Shyam Sunder and Karen Anand, included Carlsberg Poached Fish with Green Pepper Carlsberg Mayonnaise, Carlsberg Drunken Barbeque Chicken, Carlsberg Pot Roast of Beef, Beer Tossed Pork Bratwurst and Carlsberg Veg. Dim Sum
About Carlsberg India
Carlsberg the leading brewery group was launched in India in 2007. Globally Carlsberg A/S portfolio includes more than 500 brands of beer and other non-alcoholic beverages through ownership and acquisitions. Carlsberg in India aims to be the popular choice across all segments by offering premium international quality beverages to Indian consumers through brands like Carlsberg, Palone and Tuborg. In India, Carlsberg breweries are operational in Himachal Pradesh, Rajasthan, Maharashtra and West Bengal.
For further media information, please contact:
Edelman India
Sumika Rajput / Ankita Chopra
E-mail: Sumika.rajput@edelman.com / Ankita.Chopra@edelman.com
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